Modern society constantly faces new technologies that foster new ways of communicating with target audiences. New communication tools offer precision targeting of existing and potential customers who we want to address and involve in our story.
Digital media grows more interconnected every day and so do mobile and web applications. Modern technologies influence the daily life of consumers who are becoming available everywhere, anytime. Also changing, are the ways consumers relate to traditional media which are more and more viewed on digital platforms, even simultaneously. Advertising needed to adapt.