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An innovative form of communication

Panasonic notebook at the dark (2009) (2009)

Client: Panasonic
Agencija: SM Studio Marketing Legend d.o.o. Sarajevo
Panasonic's slogan is "Ideas for life". Lamp is a symbol of ideas. We did a scheduler that glows in the dark.
Good ideas often come at night and in the dark. Glowing scheduler allows you to write ideas that would not have flown in the morning.