In early 1990s Radenska brand was showing first signs of ageing. It needed rejuvenation at a level of brand, communication and consequently at a level of target group.
We have raised the essential attribute of the brand from pure physical advantages (useful for health, still water from the source) to a level of philosophy. Radenska has become a herald of joy for life, regardless of age, gender or social background. Such way of thinking was summarized in a positioning slogan »In love with life« while we have created several campaigns with strong impact.
Advertising campaigns have harvested a lot of positive reactions in public and rejuvenated the brand. Long years of investing in the brand during our cooperation are a precious asset, which positions Radenska among the most valuable brands in Slovenia and in the region. Integrated campaigns for Radenska have also been very successful at Slovene advertising festivals.
