Amis – the national internet and IPTV provider wanted to introduce their latest product – AmisTV 3.0 – that would give the viewers a more active role whilst watching TV.
We came up with an idea that would allow viewers to experience first-hand what it means to have AmisTV: Peter 13th – The First Slovene Interactive Series.
In the series we follow Klemen, a business man who after a night of crazy partying wakes up to a sobering fact: that he is far away from his office and needs to get back there in time for a presentation to an important client. To make matters worse there's a serial killer on the loose who is on the lookout for new victims. The viewers then have to interact with the video and help Klemen by exploring different AmisTV features such as setting a reminder, checking the news, even playing your own tunes from your PC by connecting with your Facebook account. Viewers and their friends, too, could star in the series.
To introduce the show we first released a viral video that would get people talking. Then, the offical teaser trailer was aired on TV. The news of the series was spread over various media and a different trailer was released for each individual episode prior to its online release. On the series' web page the visitors could view the series one part per week and also meet the cast of characters.
The series was a great hit among the viewers: Peter 13th received a lot of positive feedback, our Facebook page became the center of talk about the series and the word was spreading around in a serial fashion. By allowing the viewers more control, we helped Amis prove that the future of TV is all about interaction.
The campaign was awarded with Grand prix in a category Digital advertising campaign and a Golden recognition for a web page in a category Digital communication at SOF – Slovene advertising festival and Golden sampler in category Strategic use of media at SEMPL – Slovene media festival.
