Products with cheerful and jockey mascot are among the most desired ones by children and their parents.

Starting point

In 1999 Mercator has introduced a new private label of products for children under age of 10 years.

Solution

We have created an integrated project of launching and managing Lumpi private label. We have advanced this private label to a level of a »real« brand with defined identity, target group, architecture, graphic and communication standards, strategy of managing it, with media mix, sponsorships and other (self) promoting activities.

Results

Products with cheerful and jockey mascot of Lumpi are among the most desired ones by children and their parents. Currently there are more than 100 products under Lumpi brand available on the market.